{"id":632,"count":2,"description":"<div class=\"term-description\">\n<p>J Beverly Hills Liquid Colour is designed to create ultra-vibrant colour tones while leaving hair beautiful and healthy. Combined with the extraordinary ALBE\u2122 Complex, Liquid Colour is an unrivalled ammonia-free hair colour that makes hair feel and look its most beautiful. This luxurious formula delivers perfect demi- and semi-permanent results without lift or banding. Liquid Colour provides vibrant tones and exceptional conditioning to keep all hair types healthy.<\/p>\n<p><strong>KEY FEATURES<\/strong><\/p>\n<p><strong>100% Ammonia-Free<\/strong> \u2013 A gentle, low-pH demi- and semi-permanent colour that does not lighten, has no harsh fragrance, and does not irritate the hair<\/p>\n<p><strong>Polymer-Free<\/strong> \u2013 An innovative formula that does not make hair brittle or build up in the hair over time<\/p>\n<p><strong>Customisable Blends<\/strong> \u2013 Achieve incredible conditioning results with an endless range of customisable colour combinations, including CLEAR to dilute or tone any shade depending on the desired result<\/p>\n<p><strong>ALBE COMPLEX \u2013 Conditioning Complex<\/strong><\/p>\n<p><strong>Aloe<\/strong> \u2013 A plant-based ingredient with moisturising properties belonging to the large polyphenol group. This group includes powerful antioxidants that hydrate both the hair and scalp.<\/p>\n<p><strong>Vitamin E<\/strong> \u2013 Essential for the health of the skin, including the scalp. Vitamin E provides a strong foundation for hair growth by reducing oxidative stress and protecting hair from damage.<\/p>\n<p><strong>Provitamin B5<\/strong> \u2013 A nourishing vitamin that prevents moisture loss and strengthens the cuticle layer to smooth the hair shaft and protect hair from heat and UV damage.<\/p>\n<p><strong>ACTIVATOR KEY FEATURES<\/strong><\/p>\n<p><strong><u>Mineral Oil<\/u><\/strong> A conditioning ingredient that nourishes dry hair and has a silky, gel-like consistency.<\/p>\n<p><strong><u>Provitamin B5<\/u><\/strong> A nourishing vitamin that prevents moisture loss and strengthens the cuticle layer to smooth the hair shaft and protect hair from heat and UV damage.<\/p>\n<p><strong><u>Castor Oil<\/u><\/strong> Anti-inflammatory and rich in essential fatty acids that stimulate hair growth and improve the overall condition of the hair and scalp.<\/p>\n<p>pH +\/- 2.5<\/p>\n<p>H2O2 \/ vol. 2.2% \/ 7.5 vol.<\/p>\n<p><strong>LIQUID COLOUR MIXING INSTRUCTIONS<\/strong><\/p>\n<p>Designed specifically for use with J Beverly Hills 7.5 Vol Liquid Activator.<\/p>\n<p>Mix in equal parts | 1 : 1 |<\/p>\n<p>One part Liquid Colour | One part 7.5 Vol Liquid Activator.<\/p>\n<p>If using an applicator bottle, shake gently. If using a bowl and brush, mix gently but thoroughly. Do not allow the mixture to foam.<\/p>\n<p>Wear suitable protective gloves. Rinse thoroughly after application.<\/p>\n<p><strong>LIQUID COLOUR APPLICATION<\/strong><\/p>\n<p><strong>Full Coverage | 20 minutes<\/strong><br>\nColour intensification, grey coverage and pigment restoration. Apply Liquid Colour to clean, 80% dry hair from roots to ends, leave for 20 minutes.<\/p>\n<p><strong>Colour Balancing | 10\u201315 minutes<\/strong><br>\nColour refreshing. Apply Liquid Colour to clean, 80% dry hair from roots to ends, leave for 10\u201315 minutes.<\/p>\n<p><strong>Toning | 5\u201320 minutes<\/strong><br>\nPreviously lightened hair. Apply Liquid Colour to clean, towel-dried hair from roots to ends, leave for 5\u201320 minutes.<\/p>\n<p><strong>Gloss | 10\u201315 minutes<\/strong><br>\nEnhances natural tone and dilutes pigment. Liquid Clear can be used alone or mixed with any Liquid Colour shade to create a translucent, luminous tone. Apply Liquid Colour to clean, 80% dry hair from roots to ends, leave for 10\u201315 minutes.<\/p>\n<\/div>","link":"https:\/\/shop.durisbeauty.eu\/en\/colour-liquid-acid-semi-permanent-hair-dye\/","name":"COLOUR LIQUID acid semi-permanent hair dye","slug":"colour-liquid-acid-semi-permanent-hair-dye","taxonomy":"product_cat","parent":629,"meta":[],"menu_order":30,"acf":[],"_links":{"self":[{"href":"https:\/\/shop.durisbeauty.eu\/en\/wp-json\/wp\/v2\/product_cat\/632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shop.durisbeauty.eu\/en\/wp-json\/wp\/v2\/product_cat"}],"about":[{"href":"https:\/\/shop.durisbeauty.eu\/en\/wp-json\/wp\/v2\/taxonomies\/product_cat"}],"up":[{"embeddable":true,"href":"https:\/\/shop.durisbeauty.eu\/en\/wp-json\/wp\/v2\/product_cat\/629"}],"wp:post_type":[{"href":"https:\/\/shop.durisbeauty.eu\/en\/wp-json\/wp\/v2\/product?product_cat=632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}